
Let’s take a journey through time, back to the beginning of this decade. Only journalists were invited to the White House, were sitting front row at fashion shows and attended press conferences. Nowadays bloggers are sitting in the White House and are getting into investigative journalism, like for example Wikileaks and the blogger who revealed that Helene Hegemann’s novel "Axolotl Roadkill" was written by using the "copy-and-paste" function.
Blogs have an immense impact on journalism, as the past has already shown. Conservative print media as they used to be ten years ago don’t and won’t exist anymore, because of the fast access the blogs have. Print media lose their power. Especially in the time of electronic gadgets, like smartphones and tablets, people are able to read news and books by using applications on their way to school and work. A lot of young kids only get the news, by looking it online. Online is the future. Newspapers have to move from print to online and define a new business model, for example with a paid subscription model for online readers.
Everyone can easily start a blog. When blogging, you don’t need to pay for it, don’t need to study journalism and even knowledge in HTML is not needed. The identity can remain hidden, so there aren’t any consequences.
I started my blog October 2008. 2006 was the time when blogs started to establish in the fashion community. Blog began to pop up like mushrooms after rain. Everyone was now able to reach thousands of readers. Print magazines, like Forbes started to see bloggers as enemies. Journalists were afraid of bloggers and the tremendous impact they have. Some newspapers wrote articles that bloggers are not qualified and aren’t publishing qualitative content. But blogs and online magazines are faster. I read daily about ten to fifteen blogs online and I don’t feel the need to buy magazines anymore.
Daily newspapers like the NY Times, Zeit and many others provide news for free to readers and try to expand their online content. Though there was a huge movement from print to online, I don’t think that printed magazines and newspapers will disappear and will be replaced by digital media.
The press and publishing sector slightly loses its ground, because of competitive constraints, but could newspapers "die"? I would say no, at least not in the next decades. Change is the key word.
written by me/ photo via tumblr